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Donut Shoutouts: Launch Playbook

This step-by-step guide helps you introduce Donut Shoutouts to your team, get early adoption, and drive lasting engagement.

Essence avatar
Written by Essence
Updated over 3 weeks ago

πŸͺ„ Before You Launch

βœ… Finalize your emoji, public channel, and points settings

βœ… Add at least 3–5 visible rewards

βœ… Set up your private fulfillment channel

βœ… Assign Shoutouts admins

Then head to the Launch tab in the dashboard and complete the checklist. Once all items are checked off, you’ll be able to click the purple Launch button.
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πŸ“£ What Happens When You Launch

Once you've completed the checklist in the Launch tab and click the Launch button:
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βœ… Donut will automatically send an announcement message to any public Slack channels you've selected (optional)

βœ… You can edit the announcement message before launching

βœ… Your team can start giving and receiving Shoutouts immediately

βœ… The reward store becomes accessible in Slack
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πŸ“ Customizing the Announcement Message

Before you launch, you can:

πŸ–Š Edit the message text in the Launch tab

βž• Add multiple Slack channels where the message will be posted

πŸ§ͺ Preview how it will appear once sent

Tip: Include a few example Shoutouts in the message to show your team what recognition can look like.
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πŸ“ˆ Tips to Drive Participation

  • πŸ“Œ Pin the announcement message in your dedicated Slack channel(s)

  • πŸ‘₯ Encourage managers or team leads to give the first Shoutouts

  • πŸ”„ Share weekly or monthly highlights in team meetings

  • 🎯 Mix in non-monetary rewards like β€œDJ the next all-hands” or β€œchoose the next team lunch”

  • πŸ† Use the leaderboard to spotlight top participants


Need help getting started?
Start with our points best practices guide or click the purple Donut icon in the lower right corner to speak with our support team.


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