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Donut Pricing: Free, Standard, Premium

Wondering how Donut pricing works? Here's a more detailed look at plans and packages.

Essence avatar
Written by Essence
Updated over a week ago

Free - $0

Best fit for teams under 25 people.

❇️ Journeys:

Create automated, scalable programs for every stage of the employee lifecycle including Onboarding, Offboarding, Training, Mentorship, and Events with Donut Journeys. Build your own or select from several of our pre-built options with content ready to go.

Free teams are limited to 3 messages per Journey.

β€‹πŸ€ Intros:


Randomly pair up to 24 people in a single Donut channel to meet up and get to know each other. Customize your introduction frequency (every 2 weeks, every 3 weeks, etc.), select the date of your next intro, and receive reports via email.
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Scheduling is made easy with Google Calendar + Outlook integrations, plus you can use our Zoom integration to start meetings directly from Slack.

🚰 Watercooler:

Start one Donut Watercooler channel with our "Default Dozen" topics (our 12 most popular conversation topics).

The topics will recycle once used.

πŸŽ‰ Celebrations:


Celebrate up to 24 people's birthdays and work anniversaries in one Donut Celebrations channel.

✨ Upgrade to access more customizations + Journey messages, and pair everyone in an Intro channel if you have more than 24 participants.


Standard - From $49 USD/month

Designed for growing teams looking to strengthen culture, facilitate connections, and increase productivity

❇️ Journeys:


Create automated, scalable programs for every stage of the employee lifecycle including Onboarding, Offboarding, Training, Mentorship, and Events with Donut Journeys. Build your own or select from several of our pre-built options with content ready to go.

Standard teams are limited to 6 messages per Journey.

β€‹πŸ€ Intros:


Make unlimited introductions, create additional Intro, Watercooler, or Celebrations channels, customize your group size and intro message, and access advanced Intro logic like cross-team introductions or CEO coffee lottery.

🚰 Watercooler:


Access our entire topic library to choose from various conversation topic prompts as you'd like. Pick from popular topic packs such as New Manager Connections, Weekly Recognition Prompts, Intern Class Connections, and more. Plus, create your own topics to add to the rotation.

πŸŽ‰ Celebrations:


Birthday and work anniversary messages are unlimited and customizable. You also receive up to 5 Custom Celebrations for things like founding date or special holidays.

Standard pricing is based on the number of people in all of your Donut channels + anyone receiving content through a Donut Journey.


​If your team changes billing tiers mid-cycle, we'll charge a pro-rated fee or add a credit to your account.

Billed Annually

Billed Monthly

  • 1-24 participants: $49/month

  • 25-49 participants: $99/month

  • 50-99 participants: $199/month

  • 100-199 participants: $399/month

  • 1-24 participants: $59/month

  • 25-49 participants: $119/month

  • 50-99 participants: $239/month

  • 100-199 participants: $479/month


πŸ›  Mental math is hard: Use our pricing calculator to get a sense of what teams your size typically pay for Donut.

If you're looking for an annual enterprise agreement, contact us through the enterprise banner here (scroll down past the features comparison). Enterprise agreements are available for teams of 500+ for Standard features.
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✨ Upgrade to access unlimited messages per Journey, detailed reporting, advanced Intros features in Donut's Program Hub, and the ability to add Watercooler to Enterprise Grid channels.


Premium - From $99 USD/month.

Execute strategic programs at scale by automating personalized Donut Journeys for training, mentorship, events, and more

You'll gain access to everything offered in the Standard plan plus:
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❇️ Journeys:


Create automated, scalable programs for every stage of the employee lifecycle including Onboarding, Offboarding, Training, Mentorship, and Events with Donut Journeys. Build your own or select from several of our pre-built options with content ready to go.

Premium teams have unlimited Journeys messages per Journey.

🧩 HRIS:

Integrate with 50+ HRIS systems to automatically import employee data like state dates and roles. This makes ramping up new hires, coordinating strategic introductions, and celebrating important milestones easier than ever.

πŸŽ‰ Celebrations:

Create unlimited Custom Celebrations to ensure all holidays and milestone in your company are celebrated.

🚰 Watercooler:

Unlock the ability to add Watercooler to Enterprise Grid channels.

Premium pricing is based on the number of people in all of your Donut channels + anyone receiving content through a Donut Journey.


​If your team changes billing tiers mid-cycle, we'll charge a pro-rated fee or add a credit to your account.

Billed Annually

Billed Monthly

  • 1-24 participants: $99/month

  • 25-49 participants: $199/month

  • 50-99 participants: $399/month

  • 100-199 participants: $799/month

  • 1-24 participants: $119/month

  • 25-49 participants: $239/month

  • 50-99 participants: $479/month

  • 100-199 participants: $959/month

πŸ›  Mental math is hard: Use our pricing calculator to get a sense of what teams your size typically pay for Donut.


Enterprise - Contact us

If you have 500+ expected Donut users, an annual Enterprise plan could fit your team. Those packages start at $12,500 annually and come with a variety of features, including:

  • Custom packages built for your team

  • Billing via invoice

  • Access to security and contract resources

  • A dedicated customer success manager

If an annual Enterprise package sounds like a fit for your needs, get in touch with our sales team: enterprise@donut.ai.


Are you new to Donut and would like to try it out? Click "Add to Slack" below to get started! No credit cards are required to start a trial.
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We'll walk you through how to complete the installation from there. Do you have questions about how we handle data security or privacy? We've got more info right here.


πŸ’‘ Need to learn more about downgrading, canceling, or changing your billing?

Check out our billing help article here.

❓ Still have questions about Donut? Hit the chat button to the right anytime, and a member of the team will get back to you.
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